As part of my portfolio, I am excited to share some of the standout projects that exemplify my proficiency in graphic design, copywriting, and content creation. We saw great results with these emails!
15 Year Anniversary: Celebrating 15 years of Cole Coffee, this newsletter includes a meticulously researched and written timeline of the shop’s history. It expresses gratitude to the community with a special 15% discount and features the coffee of the month from Panama’s Finca Las Brumas. By detailing the unique flavors of the coffee and the dedicated efforts of César Araúz and his workers, I crafted a narrative that highlights both the quality of the product and the people behind it. Additionally, the newsletter announces extended hours, further engaging and informing the community.
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Mexican Chiapas Newsletter: Highlighting the coffee of the month, this newsletter not only presents my ability to write persuasive copy but also reflects my attention to detail in promoting products and enhancing customer experience.
It also includes a personal interview with Tony, one of Cole Coffee’s standout employees. Through this interview, I captured Tony’s passion for baking and his unique contributions to the team, adding a personal touch that enhances the reader’s connection to the brand.
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Papua New Guinea Coffee of the Month: My work on this project involved crafting a compelling narrative that not only highlights the unique flavors of the coffee but also delves into the rich cultural and historical background of the region. In addition I created an infographic for the Bodum Pour Over. Upon sending this email, we saw a rise in sales for the item.
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Happy Holidays Newsletter: This holiday-themed newsletter for Cole Coffee showcases my skills in creating engaging, festive content that resonates with readers and promotes brand loyalty.
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Oaklands Best Newsletter: This email campaign calls on the community to support Cole Coffee in the final round of voting for the “Best of Oakland Magazine 2024.” The email showcases my ability to create compelling calls to action, encouraging readers to vote for Cole Coffee in two categories: Best Cafe and Best Coffeehouse. Additionally, it highlights Father’s Day gift ideas and the coffee of the month, Mexican Oaxaca Pluma Penas Negras, demonstrating my skills in product promotion and seasonal marketing strategies.
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Susanna Dancy 