This Tableau project analyzes a global dataset of over 51,000 records to identify key drivers of business performance. Through a series of interactive visualizations, the project explores the relationship between sales volume, profitability, and logistics costs across diverse regions.
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Time Series Analysis
Identified an upward sales trend with major revenue peaks in June, September, and December.
Profitability Auditing
Used multi-dimensional bubble charts to visualize the correlation between units sold and average profit across 13 regions.
Logistics Optimization
Developed a treemap to analyze shipping overhead, pinpointing high-cost logistics areas relative to sales volume across 147 countries.
Susanna Dancy 